Why You Should Communicate Through Your Phone

Smartphone communication plays an integral role in business marketing. Unfortunately, some businesses still lag behind and are yet to embrace mobile marketing as a part of their marketing strategy. Mobile phone communication/marketing is vital in this digital age where almost everyone owns a smartphone. If you are yet to adopt a mobile marketing strategy, here are some reasons to start one.

  • Smartphone ownership is at a record high

If mobile marketing is not part of your overall marketing strategy, then you are missing out on a huge chunk of potential clients who exclusively use smartphones for internet access. Statistics are now more important than ever, which is evidenced by the fact that 85% of the adult population in the UK alone own a smartphone. Mobile communications play a vital role in internet marketing.

  • People spend more time on mobile phones than computers

Another interesting statistic that should convince you to embrace mobile marketing. The eMarketer’s media established that adults with a smartphone spend at least 2 hours a day on their smartphones, which is much more than the time they spend on their computers. From a marketer’s perspective, this statistic could mean better business prospects especially for businesses that can position themselves well.

  • Close to 80% of online sales are initiated from mobile devices

E-commerce continues to help both small and large enterprises reach out to a global customer base. With over 80% of e-commerce sales taking place on mobile devices, not using mobile communication means that your business is not getting the best from this opening.

The growth of mobile communication over the last decade is a force to reckon with. Practically everyone today owns a smartphone – this makes lots of sense when looking at the people in your life. With this in mind, mobile marketing should be a key pillar of marketing strategy.